Our story

Miilou is a boutique women and children's online store and design studio located on the Gold Coast of Australia. The store name is inspired by our babes – Alicia’s girl, Mila Mae, and Kelsi’s, Annie Louise. We became mums just two weeks apart from one another, and over the course of that first year we shared the low times and the high, and watched our girls grow.

For us, the passion behind our brand comes from our daily grind as parents. There are so many trials that come with motherhood, but underneath is the overwhelming joy you experience as you watch this little soul sprout from nothing, and bloom into her own person. For us, Miilou is a celebration of this growth. Despite the trials, we are lucky enough to grow with our little wildflowers, and life is so much sweeter with them in it.  

Kelsi has a background in graphic design and printing, while Alicia is a qualified interior designer with experience in retail and event styling. Together, we work to curate beautiful products that we love and use for our own children, and which we hope will become treasured items in the families of our customers. Our paper products are designed by us and printed here in Australia on environmentally friendly card stocks, and where possible our packaging choices are compostable or recyclable. 

We are beyond excited to share Miilou with you, and hope you love our products as much as we do.

Alicia & Kelsi